Welcome to
Sirocco’s
Insights
Immerse yourself in a world of knowledge, industry trends, and expert advice curated to help you navigate your sales journey with confidence.
Blog
-
Why IT and business struggle to align (and how to fix it)
If your IT and business teams don’t always see eye to eye, you’re not alone. Many organisations struggle with this…
-
Your ultimate guide to using HubSpot for Real Estate marketing
We help real estate professionals automate repetitive marketing tasks to save time, personalise lead nurturing to increase conversions, and optimise…
-
From users to systems: The future of human-centered design
Design thinking has gained prominence as a methodology that sparks innovation by focusing on user-centric solutions. By promoting empathy, ideation,…
-
Top 20 reasons why your sales opportunities don’t close (and what you can do about it)
What’s standing in the way of success, and more importantly, how can you change the outcome? This article breaks down…
-
AI in 2025: Transforming work, driving innovation, and addressing new challenges
AI’s evolution presents both unprecedented opportunities and pressing challenges. You must embrace innovation thoughtfully, aligning cutting-edge tools with a clear…
-
From insights to action: Making the most of CRM data analytics
CRM analytics has the potential to transform how businesses operate, yet many organisations fail to maximise its benefits.
-
How CPQ is reshaping sales in 2025 and beyond
CPQ has evolved from a tool to a strategic partner, transforming how businesses approach complexity, efficiency, and customer satisfaction. At…
-
Agile isn’t Project Management – it’s Leadership in Action
Agile is about leading people, guiding organisations, and creating cultures where collaboration and innovation thrive.
-
AE, SE, SM… IDK? A guide to roles you’ll encounter when working with Tech Vendors and Partners
From solutions engineers to customer success managers, these roles all play a part in delivering the solutions your business needs.…
-
The Evolution of CRM: 2024’s key innovations and what they mean for 2025
In 2024, advancements in artificial intelligence transformed CRM platforms from data management tools into intelligent ecosystems capable of driving hyper-personalised…
-
Building your Dream Team: Crafting a B2B Marketing Team for Growth and Demand Generation
Your success in B2B marketing depends on having the right people in the right roles. Building an effective team goes…
-
Microsoft Ignite 2024: Shaping the Future of AI & Technology
Microsoft Ignite 2024, held in Chicago last week, brought together industry leaders, innovators, and partners to explore the latest advancements…
-
The hidden price of inaction: Why doing nothing is costing you more than you think
Recognising the cost of doing nothing is just the beginning. The real challenge lies in transforming these insights into action.
FAQ’s
What makes Sirocco different from other CRM consultancy companies?
Sirocco is unique in its independent status. We’re not tied to any one CRM platform; instead, we’re partners with the world’s five leading CRM technologies. This gives us the freedom to provide honest, unbiased advice and to recommend the most appropriate CRM solution that truly fits your business needs.
What industries do you specialize in?
We are experts in optimizing processes and technologies. Our way of working can revolutionize how our clients run their business. We are less focused on specific industries but currently serve customers in manufacturing, construction, banking, housing, hospitality, energy and other sectors.
How does the process of working with Sirocco look like?
At Sirocco we follow the SAFe methodology as a baseline for operational excellence and client deliveries. All our new team members get trained and certified. We value collaboration and transparency. Our teams deliver value fast and continuously. Many of our customers get functional features in 8 weeks or less. (Link to Scaled Agile – Sirocco’s SAFe way of working)
How flexible are your resource consulting contracts?
We offer a multitude of competencies on short- and long-term contracts. You get access to world-class consultants on very flexible terms. Do not hesitate to contact us with your requirements, whether you are a consultant broker or a company in need of reinforcing your team (link to Resource Consulting)
Do you offer support after the CRM system implementation?
We sure do! Once your CRM solution is live, your team members are trained, and your processes are running as expected, we move into a support agreement where we offer you continuous support. Can you bring us in to assist with an existing solution? Absolutely! We can run health checks, system optimizations, assist you with integrations or even system migrations. We actually recommend revisiting your setup and reviewing your progress regularly to ensure you get value from your investment consistently.
So where do you start?
As your long-term partner for sustainable success, Sirocco is here to help you achieve your business goals. Contact us today to discuss your specific needs and book a free consultation or workshop to get started!