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The future of Agentic AI in CRM
The future of Customer Relationship Management (CRM) is being reshaped by a groundbreaking development: agentic AI. This next-generation AI goes…
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B2B Marketing in 2025: Trends to watch
At Sirocco, we work with businesses to not only adopt the latest technologies but also to refine the processes and…
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The rise of Agentic AI: From generation to action in 2025
The future of AI is here, and it’s more powerful than ever. By combining the creative potential of generative AI…
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Field Service in 2025: Meet the technologies transforming your business
The field service industry is changing quickly. New technologies are reshaping how businesses work, how they deliver service, and how…
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AI in 2025: Transforming work, driving innovation, and addressing new challenges
AI’s evolution presents both unprecedented opportunities and pressing challenges. You must embrace innovation thoughtfully, aligning cutting-edge tools with a clear…
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From insights to action: Making the most of CRM data analytics
CRM analytics has the potential to transform how businesses operate, yet many organisations fail to maximise its benefits.
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How CPQ is reshaping sales in 2025 and beyond
CPQ has evolved from a tool to a strategic partner, transforming how businesses approach complexity, efficiency, and customer satisfaction. At…
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Agile isn’t Project Management – it’s Leadership in Action
Agile is about leading people, guiding organisations, and creating cultures where collaboration and innovation thrive.
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AE, SE, SM… IDK? A guide to roles you’ll encounter when working with Tech Vendors and Partners
From solutions engineers to customer success managers, these roles all play a part in delivering the solutions your business needs.…
So where do you start?
As your long-term partner for sustainable success, Sirocco is here to help you achieve your business goals. Contact us today to discuss your specific needs and book a free consultation or workshop to get started!