Transform your Marketing with Salesforce Marketing Cloud

Drive Growth with the #1 AI-Powered Marketing Platform

At Sirocco, we specialize in implementing Salesforce Marketing Cloud (SFMC) and Marketing Cloud Account Engagement (Pardot) to help businesses like yours create personalized customer journeys, optimize campaigns, and drive growth.

With Marketing Cloud, you can harness the power of data and AI to deliver the right message to the right audience at the right time through the right channels. In our discovery phase, we will discuss the best platform for your unique circumstances. Get started for free with a Sirocco marketing workshop or assessment.

SFMC
Picture credit: Salesforce

Why choose Salesforce Marketing Cloud?

Unified Customer Profiles: Create a single view of each customer by integrating data from multiple sources, enabling personalized and relevant interactions.

AI-Powered Insights: Leverage AI to predict customer behavior, optimize marketing efforts, and deliver personalized experiences at scale.

Cross-Channel Campaigns: Seamlessly engage customers across email, mobile, social media, web, and more, ensuring a consistent and connected experience.

Advanced Analytics: Gain deep insights into your marketing performance with powerful analytics and reporting tools, helping you make data-driven decisions.

Automation and Personalization: Automate your marketing processes and personalize content to enhance customer engagement and drive conversions.

Scalable Solutions: Whether you’re a small business or a large enterprise, Marketing Cloud scales with your needs, providing the flexibility to grow.

Some key features of Salesforce Marketing Cloud:

Journey Builder/Automations: Design and automate Marketing Cloud Engagement campaigns that guide customers through their journey with a brand. Execute simple or multistep marketing and data management activities on an immediate, triggered, or scheduled basis.

Email Studio: Create and manage email campaigns with ease, using advanced segmentation and personalization tools.

Social Studio: Monitor and engage with your audience on social media platforms, managing your social presence from a single interface.

Advertising Studio: Optimize your advertising efforts by targeting the right audience with personalized ads across various channels.

Mobile Studio: Reach your customers on their mobile devices with SMS, push notifications, and mobile apps.

WhatsApp Integration: Use this most popular messaging platform in your marketing and customer engagements.

Marketing Cloud Intelligence: Integrate and analyze your marketing data from all sources to gain a holistic view of your performance.

Picture credit: Salesforce

Enhance your B2B Marketing with Marketing Cloud Account Engagement (formerly known as Pardot)

Align Marketing & Sales for greater success

Marketing Cloud Account Engagement (formerly Pardot) is designed to help B2B marketers drive revenue by aligning marketing and sales efforts. With Account Engagement, you can nurture leads, automate marketing tasks, and measure the impact of your campaigns. Though it shares a name with Marketing Cloud, this is a completely separate product tailored towards B2B companies.

Learn more about Salesforce B2B marketing here.

Why choose Marketing Cloud Account Engagement (Pardot)?

Lead Nurturing: Build and manage automated lead nurturing campaigns to engage prospects and move them through the sales funnel.

Sales Alignment: Ensure seamless collaboration between marketing and sales teams with shared data and insights, improving lead quality and conversion rates.

Advanced Segmentation: Segment your audience based on behavior, demographics, and engagement to deliver targeted and relevant content.

ROI Tracking: Measure the effectiveness of your marketing campaigns with detailed analytics and reporting, helping you optimize your strategy.

Personalized Engagement: Use AI to personalize your marketing efforts, delivering the right message to the right person at the right time.

Scalable Automation: Automate repetitive marketing tasks, freeing up your team to focus on strategic initiatives.

Key features of Marketing Cloud Account Engagement:

Lead Scoring and Grading: Prioritize leads based on their engagement and fit, ensuring your sales team focuses on the most promising opportunities.

Email Marketing: Create and send personalized email campaigns with advanced tracking and reporting capabilities.

Landing Pages and Forms: Design and deploy custom landing pages and forms to capture leads and drive conversions.

Campaign Management: Manage and track all your marketing campaigns in one place, ensuring consistency and efficiency.

Salesforce Integration: Seamlessly integrate with Salesforce CRM to ensure a unified view of your customer data and streamline your sales processes.

Get started with Salesforce Marketing today

Are you ready to elevate your marketing operations to new heights? Partner with Sirocco to implement Salesforce Marketing Cloud and Marketing Cloud Account Engagement (formerly Pardot), and watch your business soar. As one of Sweden’s leading Salesforce consultancies with a growing presence in the Middle East, Southern Europe, and North America, we bring unparalleled expertise to every project. With our certified and experienced consultants by your side, you’ll gain the strategic insights needed to maximize your investment.

We can also guide you in determining whether your company would benefit more from Marketing Cloud, Pardot, or a combination of both. Whether you need help with implementation, managed services, health checks, or team readiness assessments, Sirocco is here to ensure your success. Join the 70% of Salesforce customers who thrive with the support of a trusted consulting partner – contact us today to begin your journey! To see other Salesforce products, visit our Salesforce Partner Profile.

Marketing Cloud